Have you ever spent a long day in a city – running in and out of taxis, dining at a roadside cafe, buffeted by wind tunnels created by highrises – and got back to your house, feeling like your skin was clogged, congested, and just desperately needing a detox?
Me, too. I’m fortunate that my job allows me to explore cities all around the world, from Los Angeles to Paris to Miami and Toronto, and I love nothing more than discovering the people and culture of each new place. That said, I don’t love all of the exposure that my skin gets to air pollution in those cities. In fact, when I spend time in New York, I keep thinking about how our beloved Gotham city has been ranked the second most wrinkled city in the US, according to a 2014 study!
We know that air pollution is bad for the environment and for our respiratory health, but it has also been linked to a number of skin concerns like acne, dullness and clogged pores, and to visible signs of aging, like hyperpigmentation and wrinkles. The tiny particles that comprise smoke, exhaust, grime, dust and smog can be so small that they penetrate our pores, worming their way into the skin where they cause inflammation, form free radicals and break down healthy collagen to contribute to wrinkles and loss of firmness. Overall, exposure to pollution spells bad news for healthy, youthful skin.
When I realized that every day, all of us who lived in urban environments – which is so many of us! – are fighting an invisible enemy of beautiful skin, I knew I had to do something about it. I jumped straight into researching the most advanced natural skincare cleaning technology in order to develop a treatment that would be powerful enough to give the skin a completely clean, fresh start after just one use. After months of research, development and formulation, we had it – the Purifying Mask, an incredibly powerful detox treatment that purges pores of buildup and congestion. It leaves the skin feeling incredibly clean, with a cool sensation and soft, smooth texture. It’s an absolute wonder to use – you can literally feel it digesting the pollution on your skin, working to deliver a serious clean.
While it’s true that cleansing the skin every night is a great way to wash away pollution, it’s not quite enough. I recommend a cleansing treatment like our Purifying Mask at least once a week if you live in an urban environment, or more often if you’re spending a lot of time outside or on the street. I like to think of this Mask as a juice cleanse for the skin, a total system re-set that breathes some fresh air into your complexion and lets it escape, at least for a little while, the smog and smut of modern cities.
What I love most about this Mask is that it means you don’t have to worry about the effects of living in the city any more – go ahead, spend your day shopping on fifth avenue and rest assured knowing that a pure and powerful cleansing treatment awaits you at home, ready to bring your skin back to square one.
If you’re curious, watch this video that we made in New York City for this Mask – and be sure to share it with your friends!
Author: Tata Harper
I want to create beauty products that meet the standards of the modern woman: luxurious, effective, and nontoxic.