Happy Meals. Instant messenger. Express beauty. Uber. 5 minute oil changes. Swipe right for love. Google Express.
This isn’t breaking news: technology is accelerating faster than our broadband can keep up with and it is giving us new experiences every day. It’s a trend that’s not slowing down and because of it we’re growing accustomed to living in a world where the wait it short and the gratification is instant. The monetary cost is really low but there are, of course, immense tradeoffs. It is all for the better? The internet went wild when @TacoBell announced it would be testing out a #homedelivery service this week. And, did you know there’s actually an online game that lets men pay $0.60 a minute to play Xbox Live games with women. (Why would you know that? Why do I know that?). Anyhow, what I want to share is that I like to people watch and this week I have been keenly focused on how technology affects our lives & behaviors (specifically customers) and keep circling around the realization that life is short (relatively speaking) and there appears to be a shortage of time (again, relatively speaking) so, naturally, I wonder how this relates to the world of beauty.
I don’t know what muses of centuries to come will look like, but I do know how they will be shaped… and cleansed.. and buffed… and masked… and plucked… and bronzed… and tweezed… and manicured… and glossed… and highlighted… ::::getting exhausted:::: and moisturized… and toned… : INSTANTANEOUSLY. The products that women will want in their medicine cabinets for years to come will be the ones that are not only healthy and holistic but that can also cater to our scarcity of personal time. One deficit this has the potential to create is the loss of a whole understanding of what cultivates healthy skin and beauty. Like anything that carries great quality in life; it requires daily practice, intention and attention. Tata has always believed in a long term strategy and approach to caring for the skin which is why she encourages women to buy less, buy quality and start young. Don’t wait until you start to see a breakout, black circles or the negative effects of stress, diet and environmental damage… be aware now! That doesn’t mean our line does not boast immediate results, in fact, many of our products do but we’re focused on the big picture. This Friday I decided to make a list of all the products we have that will give you what we all seem to crave these days (whether we care to admit it or not): Instant Gratification. It can be a thing of beauty. Public service announcement: I’d also like to remind you of ways to take a long term approach to the health of your skin with these popular blogs:
In the mean time, enjoy learning about the “quick fix” benefits some of our best sellers have.
It’s probably the most loved product, our Resurfacing Mask, thanks to the instant glow it delivers. This award-winning beta-hydroxy treatment works like a traditional peel to provide an instant solution for dull skin without causing downtime or irritation. We dubbed it our “pre-party mask”. Before doing your makeup for a night out, take 10 to apply this mask. You’ll look noticeably different in pictures and your skin will thank you.
Until we come our with a spot treatment for blemishes, I have been using our Purifying Cleanser to remedy breakouts. I’m not sure if we will even need one because this works SOo0Oo GOOD. You can literally see it doing its magic after covering the area for 5-10 minutes. This works better than any blemish treatment stick I have tried.
Chronically dry, itchy skin? Another quick fix here and (shameless plug) it’s a favorite of Gwyneth Paltrow. It revitalizes and invigorates the skin by infusing it with essential vitamins, minerals and nutrients for an immediately improved, silky-soft feel. Check your legs for scaliness a few days after use. Not happening anymore. This oil delivers long term results.
A token beauty hack- the red lip. It instantly glams up your look without a lot of hoopla. Though we still can appreciate the hoopla.
5. Love Potion
Is there a quick fix for inner beauty? I leave that up to you to decide. But here is what this aromatherapy treatment has to offer: ten of the worlds most potent aphrodisiac essential oils are inside our Love Potion to stimulate the senses, heighten sensuality and immediately inspire an inner sense of beauty and confidence.