Last Wednesday at 5 pm, our Marketing, Events and PR team was in full-speed event-preparation mode. As we counted down the last sixty minutes until the start of our Open Lab and Traceability Program launch event (6 pm!), we rushed around our event space in the South Street Seaport area of Manhattan to make it look perfect. Posters went up, projectors were plugged in, wine bottles un-corked, high-heels put on, and charming blooms from Taylor Tomasi Hill were scattered about the space for the perfect natural ambiance. And then, at 6 pm , we were able to look around the room with satisfaction at the final effect. A jazz trio played energetic music near the door, and fresh flowers hung from the ceiling in front of a panel of logo fabric.
The first guests began to arrive, and we spent the next two hours immersed in our virtual Open Lab, with two hands-on skincare stations where we had two lab experts from Vermont present, Jon and Amanda, to help guests experience what it is that makes our skincare so unique.
The Open Lab Program is our way of connecting consumer with creation, and of giving our customers and community a way to really complete their skincare experience: to discover the who, why, where and how behind their skincare. We believe that when it comes to your daily skincare, the fewer mysteries, the better. By sharing a way for customers to trace their particular bottle of skincare back to the date it was created – and to virtually meet who it was that created their product – we’re lifting the curtain to our world of honest manufacturing here in Vermont. Plus, we’re sharing stories from our lab with our Product Editions – you can learn more about those here.
Long story short, we’re inviting you into our world with videos, photos and testimonials from our Vermont team. We’re a company that’s focused on what we believe really matters, which is inventing and manufacturing the world’s finest natural skincare in the world. You can learn everything you need to know about this program, and what it means for you, here!
Now, back to the event. Explore photos below!
(You can always see more on Tata’s World, here.)
For more photos, visit Tata’s World!
Author: Tata Harper Team
The team at Tata Harper Skincare is passionate about promoting a modern, health-conscious natural beauty lifestyle that’s committed to safety, honesty and sustainability.