Meet our newest Lip and Cheek Tint: Very Popular, aptly named as it has been the subject of a great amount of female admiration. It was the first color in the collection where our audience selected the shade that was missing from their natural cosmetics wardrobe by placing a vote on our website. This is the distinguished rose color they selected and girrrrl were they on to something!
Thats the thing about this shade; its unapologetically feminine with an assertive use of a warm hue of red. This is what todays modern woman wanted, and I think that it is SO cool that it got made. Of course, I am biased; having worked in the cosmetics industry since graduating from school, this has been my first experience having a 2-way conversation with the customer about what they want before a product comes to life. To me, thats incredibly special because 1) it shows Tatas trust in her customers. (This woman operates squarely in the pursuit of her customers best interests, which is always so impressive to me) and 2) it shows that the culture of our company is still very much a creative one because we have the flexibility to make products based on imaginative hunches; or in this case rather the imaginative hunches of our customers. I hope that never changes; its something I do not take for granted.
By voting for this shade, you showed us who you were and what you like and then there was a beautiful pause, contemplation and ultimately an acknowledgement and expression of your thoughts when the color was mixed in the open lab. This color is for you.
Sorry for getting so sentimental. You probably want just-the-facts-jack here I imagine so I am going to tell you:
So, what is the color really like?
Its soft but deliberate. Check out the photos of our esthetician Mackenzie wearing it on the farm in Vermont. Its questionable whether youre wearing a rosy tint or if its the look of naturally wind-stung lips; we call it a “warm rose.”
What skintone does it work with?
Very Popular works with every skin tone. Each color made in the Open Lab is sent out for testing and decided on in the most non-mathematical way. We elicit feedback from a diverse group of women who test our products before a final formula is approved. This color looked stunning on everyone and some women were so surprised at how much they liked themselves in it because its not a color they would normally pick. Though, I will say, I think every olive-skinned blonde should own this color. (Hello, Doutzen you want this!)
What can I pair it with?
I love this lip with a contoured complexion and just mascara. Its an incredibly chic look but you would also look remarkable wearing it with a warm bronze smoky eye. Yum!
Whats the desired look?
The desired look is feeling 100% totally comfortable in your own skin. Its having fun with color and being girly but not going too far outside yourself. You were so right about this color, ladies its really what was missing. Thank you.
Can I layer it?
Of course – try it with our Be True on top. I wouldnt necessarily mix it with another color on the lips, but I would use it with our Very Vivacious to build up more of a contrast on the cheek. You know, someone once told me that the trick with blush that is you want to create shading that mimics the round of a peach so it looks real. Keeping that in mind, I think these two colors work really well together.
I hope youll enjoy it because we loved making it just for you.