We are so honored and happy to announce the Better Beauty Project campaign, an Earth Day celebration and collaboration with Maiyet. This project is our opportunity to give back this year, and we couldn’t have picked two more amazing partners to team up with: Maiyet, and the nonprofit organization Nest.
The hero of the Better Beaty Project is the Better Beauty Collection (pictured above), a four-piece set of our best-selling daily skincare essentials, presented in a custom, handwoven and reusable Varanasi-silk pouch. The pouch is available in 2 unique woven patterns, Gold and Royal Blue, and has a protective lining within, making it perfect for easy re-use as a travel cosmetics kit. Shop the Collection here!
100% of the proceeds of the Better Beauty Project campaign go directly to support Nest’s Edible Garden initiative for the silk-weaving community in Varanasi, India, where the woven silks of these pouches were created. We believe that food grown organically benefits people and the environment, so we love the fact that this initiative will bring knowledge of slow food and the organic movement to Varanasi – ultimately, it will culminate in the creation of an on-site garden at Nest’s new silk-weaving facility. What this means to us is that we’re able to promote sustainable agriculture and healthy eating in a community of craftspeople that works alongside Maiyet, our dear designer friends that we love.
Varanasi, India is often referred to as “the city of learning” – it’s considered the spiritual capital of India. Varanasi is also the birthplace of a 500-year-old silk weaving tradition used to create this one-of-a-kind bag.
Shop the Better Beauty Set!
Maiyet is pioneering a new luxury by creating a fashion brand that celebrates rare artisinal skills from unexpected places in the world, such as India, Indonesia, Italy, Kenya, Mongolia and Peru. They’re deeply committed to creating partnerships with artisans around the globe, and work with those artisans to create exceptional products while promoting entrepreneurship, stability and prosperity in those communities. It’s a gorgeous fashion line – one of Tata’s personal favorite – and we love that their designs have an organic, natural, yet completely glamorous feel to them. Learn more about Maiyet here.
Photos courtesy of Maiyet
Author: Tata Harper Team
The team at Tata Harper Skincare is passionate about promoting a modern, health-conscious natural beauty lifestyle that’s committed to safety, honesty and sustainability.