Here’s how we feel about third-party certifications: it’s important and meaningful for a company to create high standards for themselves for business practices that stick to their moral guidelines. If you’re going to produce food products without using any chemicals, that’s amazing, and we love that – or, if you’re a handbag company and you use only vegan leather, awesome – if that’s what you believe in. But in this market full of tricky marketing claims, smart and sometimes deceiving packaging, and differing opinons about what good business really means – it’s helpful to have a certification you can stamp on your product. One symbol or label can say a lot, and when it comes to a certification, it means a third-party group has taken a look at your products and practices and decided that indeed, what you say is true.
This is helpful for us because our certifications show that we’ve taken what we believe in to the next level, and we’ve voluntarily certified our products as 100% Natural by EcoCert, Vegetarian by the American Vegetarian Association, and Cruelty-Free by the Leaping Bunny Association. Our Vermont farm has been certified Organic by the Northeast Organic Farming Association.
And now, we’re proud to announce that we’ve been given the Blue Butterfly stamp of approval by Positive Luxury, an award-winning site based in the UK whose mission is to guide consumers through the market’s mixed messages by giving brands and companies that meet their rigorous standards for ecological and social responsibility the Blue Butterfly stamp – to set them apart. What’s so unique about their certification is that it is interactive: the Blue Butterfly, which we will soon be uploading to our Home Page, is a button that a visitor can click or hover their mouse over. What pops up is a breakdown of the company’s efforts to be socially and eco-friendly, in everything from sourcing, to packaging, to selling, so you can have a better idea of whether or not they’re meeting your standards.
We think it’s an awesome idea! And are thrilled that we’ve joined Positive Luxury’s list of incredible brands – including companies like J Crew, Gucci, The Honest Company and Stella McCartney. For a full list of Positive Luxury’s brands that have received the Blue Butterfly certification, click here. It’s a great group to be a part of!
To receive the certification, Positive Luxury put us through a thorough background check where they checked in on the eco-friendly standards we hold our ingredient producers to, our own efforts to reduce waste in our laboratory, and our use of recycled packaging, recycleable bottles – etc. Mainly, we think it’s great that there are groups of people who are making a real effort to increase consumers’ knowledge about what they’re buying – essentially encouraging brands to get real and be transparent – and that’s what honest business is all about.
What standards for ecological or social responsibility do you hold brands to? Is it hard for you to believe in a company that doesn’t seem to be concerned with the repercussions of their actions on communities or the environment?
Author: Tata Harper Team
The team at Tata Harper Skincare is passionate about promoting a modern, health-conscious natural beauty lifestyle that’s committed to safety, honesty and sustainability.